Three easy tips to help you remain consistent

Brooke Lark

When I decided to open my own business and create marketing strategies for start-ups and small companies, the first thing I did was sit down and start working on my own marketing strategy. I defined my audience, created avatars for them, developed my content and social media approach, outlined the packages I planned to offer, and so on. Basically, I started doing what I know best and stayed in my comfort zone.