Usually, when one thinks about marketing, it assumes it is about the first interaction with a prospect, lead, or future client. It makes no difference if it is a big company, or a freelancer, all focus, energy and resources tend to move towards that first intersection. However, as studies show…

When asking the SPIN Community, and especially the solopreneurs or smaller size businesses, what their biggest business challenges are, two answers keep on coming up: confident in sales and creating processes in their businesses. Funny enough, our Spinner, Alan Wick a business coach on a mission to inspire entrepreneurs who…

The pandemic forced us to stop everything, which has given us the space to analyze how we want to live our lives, identify what we want moving forward and learn what is really important to us. All of this is reflected in the way we approach and conduct business. Human-centric…

Running a business doesn’t always come naturally, and even the most successful entrepreneurs admit they’ve made plenty of mistakes along the way. In order to remain relevant in today’s dynamic marketplace, we must always be learning. One of the best ways to learn and increase your knowledge base is to…

3 Steps in Redesigning Businesses as Communities Community is an essential part of our life, personal and professional. We all are part of at least one community, and maybe, some of you created a community or looking to start one. We also see more companies looking to create communities, instead of building audiences. …

Creativity is part of our everyday life, even if we are not aware of it. By using creative thinking we can find solutions to problems and unique ways of approaching business. …

Personal branding and visibility are essential as an entrepreneur, especially when just launching your business. Good personal branding and visibility can help you scale your business quicker, get your message across, and connect with investors and clients. …

Today, if your company doesn't have a website, it is not a serious company. The website is the image of your company, your chance to share your message with the world, present and sell your services and products. …

Tone of voice is not what you say but how you say it. This encompasses not only the words you choose but their order, rhythm and pace. Rather confusingly, when seen in business and marketing, the phrase ‘tone of voice” refers to written — rather than spoken — words. Making sure…